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Cover FX: Priming faces with smart ingredients

Create the perfect complexion with one an innovative Primer by Cover FX
Create the perfect complexion with one an innovative Primer by Cover FX
Photo by Rochelle Delossantos

Pioneering the way for skin conscious, truly flawless skincare meets advanced pigment technology, Cover FX is the one stop spot for gorgeous complexion products.

This fall, the brand known for perfect color matching without the use of skin irritating ingredients completes an exciting range of face primers that serve a purpose beyond just physical appearance. Always formulated without fragrances, mineral oils, gluten, parabens or talc; the latest product launches provide comforting wear with smart ingredients. Though it is a reality that some cosmetics consumers still do not use a face primer, there is a method to what makes a primer so necessary to maintain a beautiful lasting makeup look.

Makeup is designed to enhance the skin’s natural texture, tone and clarity but often times imbalance of oil, noticeable pore size, dry patches or areas of pigmentation can block the eye from seeing an overall picture of clear skin. By placing a primer after a proper skincare routine and before foundation, the primer allows a marriage of skin and makeup to sit smoother and last longer on the skin while protecting further from toxic environmental stressors.

Whether skin is suffering from chronic redness, frequent breakouts or simply dehydration, there is a Cover FX primer to suit those concerns.

For red, inflamed or irritated skin, the Calming Primer is a suitable hero against visible skin sensitivity. Made with St. John’s Wort, the Calming Primer is a dream for those combatting minor redness to Rosacea. Blemish control can be quite bothersome especially in the capacity of work or school. The innovative Blemish Treatment Primer is made with .5% Salicylic acid to repair blemishes while providing a fine surface for long wearing coverage. The result? happy skin that needs little attention giving a major confidence boost! A Mattifying Primer with Anti-Acne Treatment is also an impressive option for acne-prone or oily skin types.

To view the entire range of Cover FX primers and complexion perfectors, visit your local Sephora or explore the range on and

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