The newly built $122 million, 44-story, 302 residential apartment tower building designed by Rinka Chung Architects and Planers near the Milwaukee lakefront updated the original plans with accommodation for Milwaukee streetcar station, a bus stop, and green rooftop park for the building. The plan change came form earlier proposal by developer Rick Barrett’s.
The original plans call for a retail space on the first two floors of the building that could potentially become a grocery store or somewhat of that type. The new update reflect the same idea, but the first floor rather to become a space that houses the Milwaukee streetcar and bus route station though a vacant open space that cuts through the lower floor of the tower on street level, with a second floor pedestrian bridges, and escalator leading to the second floor. This rotational cycle of the futuristic Milwaukee public transportation is relatively the new addition to the streetscape of the Couture tower. The whole idea is part of the revitalization and reconstruction of the lakefront and the Milwaukee downtown area. The start date is scheduled to begin in about a year, which includes lakefront infrastructure reconstruction.
According to release form the Milwaukee County, the new design proposal overall budget could reach over $17 million for public sector improvements, which include the sustainable environmentally friendly green rooftop park and gardens on top of the 4-story parking structure, a street level plaza, and pedestrian bridges.
The new plans are currently seeking approval by the Milwaukee County and City Plan Commission; they are also seeking tax incremental finance help through the City of Milwaukee. Plans for The Couture were initially announced in 2012 that included hotel space. The residential tower average monthly rent could reach $2,300 attracting young professionals and business owners in the area.