Country artist Jana Kramer may not have a song at the top of the charts as of late, but she's becoming somewhat of a staple when it comes to Nationwide Insurance advertisements, including the company's latest spot.
To raise awareness of the value and security that renters insurance provides, Nationwide launched a new advertisement called “Reveal” that targets the millennial audience, the largest demographic today at 86 million, according to an April 20 media release.
The company's new spot features the award winning-country Kramer reprising her role from Nationwide’s 2013 "Brand New Belongings" advertisement; this time, replacing fire-damaged items in an apartment setting.
“As someone who has rented myself, I know that protecting my belongings is a big priority,” Kramer commented in the aforementioned missive shared with Examiner. “I loved being a part of this commercial as the concept was really fun to shoot and I think the message is a good reminder to renters.”
The television advertisement is the latest installment of the company’s integrated Join the Nation national marketing campaign. It highlights Nationwide’s "On Your Side" promise to provide member-focused, attentive and personalized service from a company who cares about members and their belongings – because what’s important to them is important to Nationwide.
Per Nationwide Insurance, despite the fact that millennials are renting in unprecedented numbers, the majority of young adult renters (56 percent) do not have renters insurance, leaving their homes and belongings at risk. Additionally, 75 percent of those without renters insurance don’t realize they can get monthly coverage for as little as the cost of a pair of movie tickets.
“It’s clear that there’s a misconception among millennials about the importance of renters insurance and how much it really costs,” said Matt Jauchius, Nationwide’s chief marketing officer. “For the $20 renters spend on items such as coffee and streaming video, they can get excellent coverage to help protect their belongings. Considering renters share many of the same risks as homeowners, it’s not only important; it’s a no-brainer.”
The survey, commissioned by Nationwide, was conducted online nationally by Harris Interactive between February and March among more than 1,000, 23-35-year-old renters.
- Video bonus: To learn more about Kramer, click here. And to see her newest TV spot for Nationwide Insurance, simply view the video embedded with this post.