Attending the International Makeup Artists Trade Show (IMATS) this weekend can be overwhelming with over 100 makeup, skin care and beauty accessories vendors present. IMATS Los Angeles will be held January 18-20, 2013. It’s open to the public and held annually at the Pasadena Convention Center. This year IMATS was moved up from June to January. Each company will have their booth set up for you to browse and select products at discount prices ranging from 10% - 40% off.
While you may start out trying to look cute in your high heels, it’s best to bring a pair of flats to change into. The lines are long, its crowded, but worth the wait due to the discounts, the opportunity to learn from respected and award winning makeup artists and a chance to network with fellow beauty enthusiasts.
Here are a list of favorites to check out and some new companies that are attending IMATS for the first time.
Bdellium Tools – Booth #606
Bdellium Tools are designed by a group of talented makeup brush experts in Cerritos, California. Their products are handmade and custom tailored at their factory by skilled artisans in China. In this way, they can ensure the quality and integrity of each piece.
They create each brush using a balance of natural and/or synthetic hair to achieve the perfect amount of form and stiffness compatible with the function each brush is designed for. Their 4 different product lines have very distinctive features:
• Maestro Series features a collection of luxurious antibacterial makeup brushes with nickel plated brass ferrules.
• Green Bambu Series features eco-friendly makeup brushes with all sustainable bamboo handles and all vegan soft synthetic bristles and an anodized aluminum ferrule.
• Studio and Travel Lines feature antibacterial makeup brushes with the classic 7 layer lacquered yellow handle with an anodized aluminum ferrule.
• Pink Bambu Series is the newest product Bdellium Tools will be officially launching at IMATS 2013. It is identical to their Bambu Series' (Green and Yellow) with 2 major differences. The color is pink and they have incorporated a full length handle on these brushes due to the requests by many Make Up Artists.
Lit Cosmetics – Booth #212
Who doesn’t like sparkly things? I know I do and if you love makeup that sparkles you will enjoy Lit Cosmetics.
Jodie Perks is the Creator and Founder of Lit Cosmetics. After looking into the products on the market Perks discovered that there was surprisingly no decent glitter eye shadow out there. In 2001, Jodie was forced to take matters into her own hands and began experimenting. After many long hours and months of testing in her “top secret” basement lab she realized one of the biggest problems of all the other glitter products was the obvious application process with the adhesive. Perks solved the problem by developing a glitter adhesive that holds, is comfortable and keeps the brilliant shine of the glitter. She also introduced an exciting line of loose color cosmetics.
Lit Cosmetics is perfectly compatible with all other make-up brands whether it be eye shadows, eyeliners, glosses, lipsticks, lip tints, mascaras, blushes or bronzers. It can be used on its own or as a cosmetic enhancer. Lit is the perfect addition to your makeup collection and promises to take your application experiences to exciting new heights. Lit Cosmetics won the 2013 Editor's Choice in 2 categories released by the "Temptalia Beauty Awards” for “Best Budget Beauty Glitter Eye Shadow” and “Best High End Beauty Tool’ for their glitter adhesive. Lit Cosmetics has a new boutique on “Beautylish” and leader of the pack in glitter and glam!
Lit’s motto is "No glitter, no glory." Unlike similar products, Lit Cosmetics is made with all natural ingredients and prides itself in being water based, alcohol free, paraben free, and Propylene Glycol free. Join Lit Cosmetics on Facebook, YouTube, and Twitter.
Gorgeous Cosmetics – Booth #321
Gorgeous Cosmetics is a young Australian cosmetic line founded by David McConnell. McConnell began his career in the hair and makeup industry. Gorgeous Cosmetics has flourished out of McConnell’s passion, loyalty and the pursuit for elite quality cosmetic products. The brand recently launched in the U.S. and will be showing for the first time at IMATS Los Angeles.
Gorgeous Cosmetics has a full line of premium quality cosmetics. They are also launching their Gorgeous PRO Program. If you are a Makeup Artist or beauty professional, you may be eligible for the Gorgeous Cosmetics PRO Artist Program. This exclusive membership program is available to industry professionals and allows members to receive a 40% discount off online purchases of Gorgeous Cosmetics, with no sign-up fee and no minimum spends.
BH Cosmetics – Booth #321
BH Cosmetics is a budget friendly makeup line offering beauty products for the eyes, lips, and face. They are known for their 120 and 88 eye shadow palettes containing dime sized, beautifully hued and long wearing colors in a variety of tones and textures.
BH Cosmetics are great for teens just starting to wear makeup and you’ll often find many of their products in professional makeup artists’ kits. From neutral tones, mattes, satins and shimmers you’ll find all the colors and products that you need at an affordable price. BH Cosmetics gives you the opportunity to recreate the same looks of higher priced cosmetics line. They also carry a popular line of makeup brushes to help you put together a fashion forward look from demure to dramatic. BH Cosmetics uses only the highest quality ingredients to guarantee you will enjoy using their full line of beauty products for looks that last all day. They do not test on animals.
IMATS LA 2013 operation hours:
• Pros Only Friday, January 18th, 2 pm – 8 pm.
• General Admission Saturday, January 19th, 8:30 am – 5 pm
• General Admission Sunday, January 20th, 10 am – 5 pm.
The Pasadena Convention Center is located at 300 East Green Street, Pasadena, CA 91101. Parking is available at the Pasadena Paseo Colorado Mall.