In June, Cincinnati City Council approved new plans to develop a Brewery District in the heart of Over-the-Rhine, in hopes of capitalizing on the alcohol-tourism boom in the Queen City. The rebirth of breweries in the Queen City has put Cincinnati on the map as for one of the best places to enjoy a cold beer. Corona Extra coming to Cincinnati on draft is great for Cincinnati beer lovers, and should give Corona some helpful insight.
“With draft beer accounting for approximately 10 percent of the industry as a whole, this is an historic opportunity to offer our flagship beer, Corona Extra, in the draft format,” said Jim Sabia, chief marketing officer for Constellation Brands Beer Division, exclusive U.S. brewer, importer, marketer and supplier of Corona Extra. “Based on our success of Corona Light draft, we believe Corona Extra draft will play a key role in our growth, allowing us to reach new consumers while providing our loyal customers with more options.”
The initial introduction of Corona Extra draft will be supported with local marketing activity, including point of sale, social media and in-store signage, particularly in the summertime and around key holiday periods.
“We are confident that both Cincinnati area Corona enthusiasts and brand newcomers will opt to experience Corona Extra draft at bars and restaurants when given the opportunity, alongside bottle purchases in establishments and at retail,” added Sabia. “We are thrilled to evolve this beloved brand to now be available in a pint and, as always, topped off with a fresh slice of lime, right on the glass.”
Corona Extra draft will be made available in Cincinnati at select bars and restaurants beginning March 10.
Corona Extra (the #1 imported beer in the U.S. and #5 beer overall), Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands. The Beer Division also imports the Tsingtao beer brand in the U.S. For more information, visit www.cbrands.com
This spring Corona Extra is available on tap in Cincinnati, so be on the look-out at your favorite bar.