Online marketing is all about generating traffic and conversions, and that’s the undeniable focal point of the Conversion Conference, presented by Rising Media and SiteTuners. Touted as “the one conference that makes your site convert better,” the Conversion Conference sets out to give affiliate marketers, bloggers, and online publishers the tools and information they need to give their websites a tune up and boost their overall revenue.
The conference took place earlier this week from March 17th to the 19th at the Marriot Marquis in downtown San Francisco. With 25 presenters and 3 keynote speakers, the event covered a range of topics from “Improving Conversions Through Content Marketing,” to “User Experience Optimization,” to “Landing Page Optimization,” and despite the obvious emphasis on “conversions,” no two sessions offered up the same information. It was an enlightening experience that gave attendees great insights on a range of practices to help them improve their business and personal sites conversion rates and boost earnings.
Perhaps the most interesting session was the hands on landing page optimization workshop led by keynote speaker Tim Ash on the optional third day of the conference. While the registration fee was a steep $700, the comprehensive introduction to landing page optimization and chance to work one on one with Tim Ash offered attendees an unparalleled opportunity to learn new methods of improving their pages. The half-day workshop rotated between a series of short lecture segments and practical hands-on work that taught them how to apply their newfound knowledge to their existing pages, how to define “mission-critical parts” of their website,” how to better understand key decision making steps, and more.
While Ash fielded some questions about various online landing page tools, he claimed that by implementing his “Matrix methodology” to your landing pages, you would see near instant improvements in conversions. Ash explained that the success of any landing page is based around the ability to not only design an appealing page, but also the ability to understand the psychology of your audience and their cognitive styles and to segment your audience based on various data points such as appropriate conversion actions.
All in all, Ash’s workshop was informative, innovative, and definitely one that any online marketer or publisher should attend if you want to improve the performance of your landing pages. If you’d like to find out more about Tim’s landing page optimization teachings, you can read more in his book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions.
If you were at the Conversion Conference yourself, we’d love to hear what you thought of it. What was you favorite session? Who was your favorite speaker? What was the most valuable piece of information you learned? Let us know in the comments below!