Behind every great brand, there’s a great story. Communications professionals are the ones who help shape and share that story with different audiences. Yet social media, mobile devices and the Internet have changed the way those stories are told.
Social media has made every story a two-way street, where interaction helps shape and create the brand. Mobile has introduced the need for real-time, dynamic stories. The Internet has enabled brands to become publishers. All of this begs the question: how many stories should a brand tell? And how does a communications professional help tell those stories?
The answer is content marketing. The newest tools today – from LinkedIn Groups to Promoted Tweets, HubSpot to Google Adwords – have introduced new complexity and new possibilities for communications pros… but only if they know how to use them. While earned media is still an important goal to build a brand, great coverage in a newspaper can be complemented by sponsored content on a website and paid promotions on social media. Brands can nurture communities of experts or deliver great, compelling content to their audiences on a daily basis, generating leads and building brand awareness at the same time.
Join The Publicity Club of New England to learn how content marketing plays an all important role in communications. Hear about:
- The connection between great content and search engine optimization (SEO)
- The next generation of content curation for marketers
- An award-winning campaign that used an inventive converged media/content marketing approach
- Pat Hume, president of TrapIt, @TrapIt, www.trap.it
- Margo Monnier, vice president of marketing at Digital Influence Group (a division of Racepoint Group), @MargoMonnier, www.racepointgroup.com
- Drew Wallace, inbound marketing consultant at HubSpot, @AnotherDrew, www.hubspot.com
Tuesday, Oct. 8, 2013
6:00 p.m. Dinner and Networking
6:30 p.m. Panel Discussion
53 State Street, 4th Floor
Boston, MA 02109
Pub Club and PRSA Members - $45
Non-Members - $75
Pub Club Student Members (PRSSA Not Included) - Free
Student Non-Members - $25