The landscape of modern marketing has changed dramatically since the rise of the Internet. The humble, informative commercial has been replaced with a series of content driven blogs, surreal and absurd infographics, and campaigns that focus on audience engagement, individuality, and uniqueness.
Curious site owners have established any plausible reasoning behind how social media should be used to promote content, and the reverse. Here we'll dissect the proper methods which content can gain targeted exposure through social media and why this marriage of convenience works wonders.
Provide Opportunities To Share
Effective social media marketing campaigns will always resonate from content which was adequately shared on your blog. When users share this content, this gives your business an opportunity to gain followers which, in turn, creates viral effects of your original content. In order to provide opportunities to share your content, your blogs or articles should:
- Place Pinterest ‘pin’ buttons on posts which contain useful pictures or infographics.
- Offer live Tweet boxes so you can allow users to Tweet without leaving your site.
- Provide something special for users who share your content on Facebook
- Utilize LinkedIn to share content with specific niche groups
We found an interesting piece about Staying Connected to the Office While Finding Pleasure that best exemplifies (the last few paragraphs particularly) the goal of any business marketing campaign that's content-centric. When your blog readers have been presented the opportunity to share content using their social media accounts, your chances of retaining customers and attracting new ones exponentially increases.
Leverage YouTube For Content
Over 60 hours of videos, many which contain content, are uploaded every minute to this social media video giant. This could be your opportunity to reach new audiences by simply sharing your content out loud. By utilizing YouTube videos with other social mediums, your chances of content becoming viral increases. Consider these ideas for video content sharing:
- Write your content out, placing the finished goods with share buttons on your site
- Create your video which will consist of you reading this article.
- Optimize the video with article title, and place link to your original article onto your website
- Share that video, and content ‘teaser’, in all your social media accounts
This will create the largest range of potential customer reach possible, all because you took one piece of content and equally spread it throughout social media channels.
Content and social media marketing simply make the perfect marriage in today’s business atmosphere. Transactional email messages – those triggered whenever a customer buys a product in the company’s website - are quickly turning into an aggravating boon for marketers.
Once you’ve written content and have shared these articles, have equally shared others’ content and understand the power of placing ‘share’ buttons on your content for purposes of marketing to the masses, you’ll enjoy targeted readers who will spread the good news of your content across the internet and thereby consummating the marriage.