This Saturday, March 23rd, a unique wine competition takes place in Lodi, California. As in most other wine competitions, wines from a variety of places will be tasted, and the results will be eagerly awaited by those wineries. What makes this wine competition so different is that the judges are not professional wine judges. As a matter of fact, none of the judges in this competition are even in the wine industry. The judges, evaluators, as they are called, are the ones whose opinions matter most: the everyday, 'average', wine consumer.
For the fifth year, the Lodi-Tokay Rotary Club is sponsoring the Consumer Wine Awards, but this year, for the first time, the event will take place at the Lodi Grape Festival fairgrounds. This wine competition is open to wines from all around the world, and hopefully evaluators, also, from places near and far.
The concept behind this unique approach to wine 'evaluating' is to identify wine drinkers as one of four tasting types, and then to rate wines that fall into their category of taster. Ideally, once you know your tasting type, you can then find wines that others in your classification have liked, and take some of the guesswork out of selecting wines that are perfect for you.
Stay tuned for results from the largest consumer evaluated wine competition. Then, mark April 20, 2013 as the date you can find out who your wine drinking peers selected as their favorites, when we celebrate the gold- and platinum-medal winning wines at the historic Woman's Club in Lodi.