According to a press release on Jan. 8, 2013, $209 billion in revenue is projected for 2013 in the consumer electronics industry. Leading growth and revenue for consumer electronics is mobile connected devices. Although the revenue driver is smart phones which are expected to increase sales by an estimated $20 million, tablet computing and laptop/notebooks are expected to grow considerably. Tablet computing is projected to increase in sales by 45 percent as 116 units are expected to be sold while 26 million units of laptop/notebook are expected to be sold.
Additional categories in the industry expecting growth are televisions, audio, auto-sound, digital imaging and set-top boxes. The sales and forecast are published twice a year (Jan. and July) by the Consumer Electronics Association (CEA). The CEA is an association which provides information of market trends, research and analysis and provides leadership for the consumer electronics industry with an estimated 2,000 members. Currently the 2013 International CES is taking place and runs from Jan. 8-11. Keynote speakers include Dr. Stephen Woo from Samsung, Dr. Paul E. Jacobs of Qualcomm Inc., Gary Shapiro President and CEO of CEA, Kazuhiro Tsuga of Panasonic Corp., and Lowell McAdam of Verizon.
Samsung is traded on the Korean exchange market (KSE) and consumer electronics association (CEA) is a privately held company. Qualcomm Inc. is traded on the Nasdaq (NASDAQ:QCOM) while Panasonic Corporation ADR and Verizon are traded on the NYSE (NYSE:PC and NYSE:VZ). Although the 3 publically traded companies in the US have consumer electronic products, they are traded in three different sectors.
While Panasonic is traded in Japan, Panasonic Corporation ADR is traded in the consumer cyclical sector within the audio and video equipment on the NYSE as one of Panasonic’s secondary listings. Verizon is traded in the services sector of the communications services, and Qualcomm Inc. is traded technology sector in the semiconductors industry. In the first quarter on the NYSE, the average closing first quarter stock prices of Verizon and Panasonic were 44.08 and 6.13. Qualcomm had an average closing price for the first quarter of 64.12 on the Nasdaq.