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Connecting the dots: Connect social media to your website using embedded posts

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Your business has a storefront, website, social media page but none of this marketing real estate is connected. That is a major issue. It is the business owners responsibility to connect the Marketing dots for the consumer. Social media plugins are making this connection job much easier! Social Media Examiner says in the article 6 Creative Ways to use embedded posts --

"So what’s the best part of using the Facebook embedded posts feature? As you can see in the above embedded post examples, any embedded post from a Facebook page includes a Like button for the page. While you can’t always like or comment on the embedded post itself without being taken to Facebook, you can click on the button at the top right of the embedded post to like the page. This means any embedded posts you use from your page could help boost your number of fans!

On the flip side, you should be aware that if you use embedded posts from other profiles and pages, your website visitors and blog readers could click through to them. So keep that in mind as you embed."

Facebook says "Embedded Posts are a simple way to put public posts - by a Page or a person on Facebook - into the content of your web site or web page. Only public posts from Facebook Pages and profiles can be embedded." The FAQ page says:

How can I check if a post can be embedded? To embed a post, first check if the post is public by hovering over the audience selector (you'll see a globe icon): If the post has any other type of privacy setting, it will not be embeddable.

What should I expect to be shown in the Embedded Post? The embedded post will show any media attached to it, as well as the number of likes, shares, and comments that the post has. Embedding posts will let people using your web site see the same rich information that is shown on Facebook.com, and they will enable people to follow or like content authors or Pages directly from the embed.

Is there a way to get the embed code while looking at a post? You can also get the embed code directly from the post itself. If the post is public, click on the icon that appears in the top right corner of the post on Facebook: Choose 'Embed Post' from the drop down menu that appears. You will see a dialog appear with the code to embed your post in it: Copy and paste this code into your web page in the place where you want it to appear."

This is the code used in the image of this article : <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_US/all.js#xfbml=1"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script>

<div class="fb-post" data-href="https://www.facebook.com/photo.php?fbid=10152981529297067&amp;set=a.5261... data-width="466"><div class="fb-xfbml-parse-ignore"><a href="https://www.facebook.com/photo.php?fbid=10152981529297067&amp;set=a.5261... by <a href="https://www.facebook.com/nickynewman">Nicole Azizah Newman</a>.</div></div>

Facebook goes on to say "The code in the Embedded Post dialog includes a snippet which inserts the Facebook SDK for JavaScript into your web page. If you already include this snippet elsewhere on your page, you can remove it if you wish, although it will not cause any issues if included twice."

Business owners it is time to get to work and use the social media plugins to connect the marketing dots!

Happy Connecting!

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