Serena da Conceicao, Lulu Long, Hyemin Cho, Clarissa Arocena & Bryan Datinguinoo, and Cassidy Elizabeth-Mae Brown presented their capsule collections at Charleston Fashion Week on March 20.
Serena da Conceicao, Wednesday’s winner of the 2013 Emerging Designer Competition, designs under the eponymous label the Serena da Conceicao. For this collection she uses a black and white color palette. The Brazilian Carnival and the Latin woman’s attitude of sensuality influence her design aesthetic. Her pants are high waisted emphasizing a woman’s legs. Her leather skirts and jackets are soft and flowing. These are clothes for the woman, who understands the power of being feminine.
Lulu Long designs children’s wear under the label Willow. Her color palette is black, white, and red. She mixes unique fabrics in polka dots and strips in ways not usually seen in children’s clothes. These are far from the usual cute children clothes. These are sophisticated clothes for children to have fun in.
Hyemin Cho designs under the eponymous label Hyemin Cho. Her color palette is a black background with interesting geometric color strips. Many of the color strips have a watercolor effect. The collection has a painterly feels that is simple and elegant.
The team of Clarissa Arocena & Bryan Datingiunoo design under the label Elena Viana. Clarissa and Bryan describe their collection as purpose driven and inspired by the modern factory worker. The clothes are deceptively simple are first glance, then one notices the interesting details and excellent tailoring. These are clothes that can go from the runway to the office to a casual night out.
Cassidy Elizabeth-Mae Brown, Wednesday’s People’s Choice winner of the 2013 Emerging Designer Competition, designs under the label Elizabeth Mae Designs. Cassidy titled her collection “Tribal Royale”. She is influenced by African music and traditional African colors and prints. She uses traditional African prints in a modern way creating clothes based in African culture that are not Afro-centric but have a universal appeal. The show-stopping piece was a short ruffled bubble evening cape.