On the night of Thursday, February 28th, two messages were posted onto the official Facebook page for WALA-TV that appeared to be intended for the official Facebook page for KSAZ-TV in Phoenix, Arizona, since the local newscasts produced by KSAZ-TV were called "FOX 10 News" just like the local newscasts produced by WALA-TV. On the morning after those messages were posted, an administrator for WALA-TV's Facebook page responded to the messages by posting messages underneath those earlier messages with links to the official Facebook page for KSAZ-TV after assuming the visitor (or visitor, if the person was using more than one Facebook account) intended to contact someone associated with KSAZ-TV.
If the folks responsible for WALA-TV's Internet activities want to avoid having visitors mistake their page for the official Facebook page for KSAZ-TV, they may want to consider the idea of changing the current address for the page (http://www.facebook.com/FOX10News) to something more distinct since the current address for their Facebook page could have been reserved for any other TV station with the brand name "FOX 10" such as KSAZ-TV. The folks may also want to consider changing the address for WALA-TV's official World Wide Web site, too, since its current address (http://www.fox10tv.com) could have been reserved for any other TV station with the brand name "FOX 10" also.
If I were in charge of WALA-TV's Internet activities, I would consider reserving Internet addresses that include the station's call letters and the abbreviation "TV" since no other TV station (or radio station) licensed by the Federal Communications Commission (FCC) can have the call letters "WALA" unlike brand names based on channel numbers and broadcasting companies. Now would be the best time to reserve such addresses (http://www.facebook.com/walatv and http://www.walatv.com) or else they may be used for activities unrelated to the stations or television in general.
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