Deitra Tate of WPMI-TV recently started referring to Wednesday as "Hump Day" on a weekly basis while appearing in segments for the morning news program produced by her station ("Local 15 Today") such as her weather segments. This reminded me of when her colleague Kelly Foster, a fellow weather reporter, referred to Thursday as "Friday Eve" on a weekly basis while appearing in segments of the morning news program.
I believe Deitra Tate was following a trend popularized by a recent TV advertisement for the Government Employees Insurance Company (or GEICO for short) in which a camel asks various people to guess the name of their day and gets excited after one of them says "Hump Day" in response.
I had nothing against the advertisement or the idea of calling Wednesday "Hump Day" for fun, I just found Deitra Tate's use of the phrase unnecessary and unprofessional since it was not essential to her job as a weather reporter or to the purpose of the news program. To me the phrase would have served a better purpose if it were part of a news report (for example, a person saying "Hump Day" while being interviewed) or an introduction to a report about the phrase itself.
(note: the Mobile Radio Examiner article for Friday, August 23rd, titled "WDXZ-AM returns to broadcasting nearly one year later" was corrected due to a geographical error)
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