On Thursday, March 14th, Devon Walsh of WKRG-TV and Michael White of WALA-TV referred to Thursday as "Friday Eve" at their respective stations while contributing to the morning news programs their stations were broadcasting that day. Immediately after Devon Walsh made the reference, Bill Riales, a fellow news presenter for the newscast her station produced, told her he thought she had forgotten the day was Thursday before hearing the word "Eve" in the phrase. Neither one of the news presenters for the newscast produced by WALA-TV publicly commented on Michael White's use of the phrase during his weather segment immediately after the fact.
Long before Devon Walsh and Michael White publicly referred to Thursday as "Friday Eve" on March 14th, Kelly Foster of WPMI-TV did so occasionally while presenting weather segments for the morning news programs her station produced on Thursdays (Kelly Foster actually said, "Good Friday Eve" occasionally). She and the other broadcasters may have been expressing their feelings of anticipation for Friday since Friday is usually the last workday of a calendar week for many folks (Kelly Foster used the abbreviation "T. G. I. F." for "Thank God it's Friday" during a newscast WPMI-TV produced in the past).
Many years ago, the phrase "Friday Eve" often appeared in newspapers as a reference to Friday evening, as in the time period between midday and night. Since many recent publications do not have the phrase as a reference to the time of day, folks such as local broadcasters who were unfamiliar with the phrase and its old meaning thought of a different meaning for the phrase and popularized it.
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