During the opening for the second hour of the local morning news program WKRG-TV produced on Monday, December 2nd, the news presenter Devon Walsh said, "It could have been one of the single greatest Iron Bowl finishes in history" while the station was rebroadcasting video of the play that helped the football team from Auburn University win the Iron Bowl this past Saturday, November 30th. She did not explain what she meant by that statement, but it made her sound biased toward the team from Auburn University since they had the same score as the team from the University of Alabama by the time of the play. Whether she was expressing her own feelings about the game or not does not matter, she still should have not made that statement since it was not really informative, necessary, or appropriate for a professional news presenter.
Facts and opinions should be kept separate in news broadcasting or else the broadcasters could cause their audiences to turn away from them in pursuit of more objective sources. Local advertisers would also turn away from the broadcasters if enough of these audiences turn away, especially the audiences with ratings boxes from the Nielsen Company. I am sure broadcasters would not want to risk losing potential advertising revenue that would help keep their stations functioning. Keeping facts and opinions separate in their news programs would certainly help ensure the health of their broadcast operations.
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