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COMFORT KEEPERS LAUNCHES ALZHEIMER’S AWARENESS INITIATIVE

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TRAVERSE CITY, MICH., JUNE 12, 2014 – In support of national Alzheimer’s and Brain Awareness Month, Comfort Keepers is spearheading a fundraising and awareness campaign, “Turn it Purple.” Comfort Keepers is joining teams around the world to honor the strength, passion and endurance of those facing Alzheimer's on The Longest Day, June 21 2014. The Longest Day is an initiative of The Alzheimer’s Association to bring attention to the Alzheimer’s epidemic that is impacting families across northern Michigan and around the world.

The campaign, “Turn it Purple,” begins with the distribution of purple pins bearing the #END ALZ message across the region. Beginning on The Longest Day of the year, June 21, people who want to show support for a cure are being asked to take photos of themselves or others wearing the pin and post them on the Comfort Keepers of Northern Lower Michigan Facebook page. For every photo posted Comfort Keepers will donate $1.00 to the Greater Michigan Chapter of the Alzheimer’s Association. 1,000 posts by June 27 will equal an additional $1,000 match by Comfort Keepers.

Pins are available for pick up at the Comfort Keepers office on the corner of Eighth Street and Garfield Avenue in Traverse City beginning Monday, June 16. Pins are also available in the Comfort Keepers office in Petoskey. Those who would like to participate but do not have a pin, are asked to post their photo wearing purple (the official color of the Alzheimer’s movement).

Supporters for a cure may also donate directly to the Alzheimer’s Association. Donated funds are used for research and family support.

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