Comedy Central President of Content Development and Original Programming Kent Alterman has just announced today that the CC:Studios’ longform storytelling digital series “This Is Not Happening” has been greenlighted to the linear channel. The eight-episode season of the series, which is executive produced by Ari Shaffir, Eric Abrams, Sam Saifer, and directed by Jeff Tomsic will premiere this fall. The move marks network’s first pick-up of a series developed by the in-house creative initiative CC:Studios.
“The only reason we are picking up ‘This Is Not Happening’ is to prove we can incubate an idea digitally and then have it migrate to the linear channel,” said Alterman. “And also, it’s really funny storytelling with fantastic talent.”
Hosted by Shaffir and based on his long-running live show, “This Is Not Happening” features Shaffir and his comedian friends telling hilarious and true stories in front of a live audience at LA’s most distinguished gentlemen’s club, Cheetahs. Originally developed by CC:Studios, Comedy Central’s in-house creative initiative for the development of original digital comedy, the show’s two seasons will include comedians Kurt Braunohler, Joey Diaz, David Koechner, Bobby Lee, Natasha Leggero, TJ Miller, Trevor Moore, Kumail Nanjiani, Jay Oakerson, Steve Rannazzisi and Joe Rogan.
CC:Studios works with creators to develop concepts and talent for digital distribution and produce original, shareable content in the format best-suited to the creative, whether short-form, long-form, animation, or ultimately on the linear channel. Attracting the best talent in the business, CC:Studios gives them an opportunity to create hilarious content that is native to digital screens.
The move clearly marks a trend to return to original, stand-up based programming by the network, after the recent premiere of “Comedy Underground with Dave Attell”, a weekly late-night, uncensored stand-up showcase that brings viewers as close as they can get to a live stand-up experience without leaving their couch. It goes without saying that comedy fans nationwide are looking forward to seeing Ari Shaffir’s “This is Not Happening” this fall on Comedy Central.