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Comcast, NBCUniversal and Twitter announce social TV strategic partnership

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Comcast today announced the unveiling of “See It,” a new feature for millions of Xfinity TV customers developed in partnership with Twitter and NBCUniversal.

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Debuting in November, the “See It” tool will enable people to seamlessly connect from Twitter to their favorite TV shows, movies and sports. With a simple “See It” option directly on the tweet, Xfinity TV customers will have the ability to control their TV, tune-in online or on their mobile device, set their DVRs, or set a reminder to watch the show later.

“See It” also gives people the opportunity to discover new shows they would have otherwise only read about on Twitter.

This season, NBCUniversal television shows on the following networks will use See It on Twitter: NBC, NBC Sports Network (NBCSN), CNBC, MSNBC, USA, Syfy, Bravo, Oxygen, E!, Esquire Network and The Golf Channel. Shows include: The Voice (NBC), The Blacklist (NBC), Chicago Fire (NBC), The Michael J. Fox Show (NBC), Sunday Night Football (NBC), Access Hollywood, NHL, Premier League Soccer, Sochi Olympics (NBC and NBCSN), Today Show (NBC), Psych (USA) and Suits (USA), among others.

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