“At Comcast and NBCUniversal, our long-standing values keep us grounded and true,” Charisse Lillie, Vice President of Community Investment said in her blog post. “Day-to-day, we focus our energies on improving individual lives and communities through a network of nonprofit partnerships and innovative programs that foster diversity and inclusion, and help keep all of us connected.”
Comcast has launched several large community-centered initiatives, including the annual Comcast Cares Day, a partnership with Big Brothers Big Sisters, the Comcast Leaders and Achievers Scholarship, and its Internet Essentials program, among many other sponsorships, grants and partnerships.
Comcast recently completed its annual internal United Way campaign in October with employees across the company contributing a total of $6.4 million.
However, according to Lillie, Comcast’s priority is in closing the digital divide through Internet Essentials, the low-cost Internet program for low-income families in the U.S.
The Civic 50 is published by Bloomberg in partnership with the National Conference on Citizenship and Points of Light. According to The Civic 50, companies are surveyed and evaluated on criteria such as “the amount of financial and human resources applied to civic improvement; whether internal and external resources are used to maximize community impact; how a company’s community engagement activities align with its business interests; how broadly community engagement is supported and institutionalized within a company’s policies, systems and incentives; and how a company measures the social and business value of its community engagement programs.”