Yesterday in Albuquerque Comcast re-launched Internet Essentials, the nation's largest and most comprehensive broadband adoption initiative for low-income families. Comcast Executive Vice President David L. Cohen was joined by New Mexico Governor Susana Martinez, national Internet Essentials spokesman Tony Dungy and community leaders to announce year three of the program in New Mexico.
“Internet Essentials can have a game-changing impact on education and the lives of young people,” said Dungy. “It really levels the playing field for those that might not have the opportunities they deserve just because they never had access to the tools and resources that drive success in today’s technologically advanced world.”
Cohen announced that in just about two years, more than 250,000 families, benefiting an estimated 1 million low-income Americans, now have a broadband connection at home. This includes more than 4,000 families in New Mexico and more than 2,500 families in the Albuquerque metro.
“In today’s increasingly digital world, broadband access and computer skills are critical for school kids and their parents. Tools like Internet Essentials will allow more New Mexico families to engage with and stay connected to their children’s education,” said Governor Susana Martinez. “In fact, this week we've announced some online education tools and resources and this program will help all families take advantage of them. I’m grateful that a program like Comcast Internet Essentials is working to level the playing field by providing families with access to computers, Internet service and the skills needed to use both.”
2013 Internet Essentials program enhancements include increased speed, streamlined enrollment, expanded eligibility, a new online application tool and the introduction of Internet Essentials Opportunity Cards. Comcast community partners are now able to help connect low-income families to the Internet by purchasing Opportunity Cards that can be used toward the cost of paying for Internet Essentials service.
In New Mexico, Comcast is working with more than 20 community-based organizations, including nearly 15 in Albuquerque, to spread the word about Internet Essentials and provide digital literacy training. These organizations include: The Albuquerque Hispano Chamber of Commerce, Big Brothers Big Sisters of Central New Mexico, and Youth Development Inc (YDI).