Comcast has announced that customers who subscribe to Xfinity TV are now able to find the entire list of Nielsen’s top 100 cable and broadcast shows through Xfinity On Demand.
Sixty-four of Nielsen’s top 100 are accessible using the Xfinity TV Go app and website.
In addition, more recent seasons of shows are now available, adding to more than 200 series that already offer entire current seasons on the On Demand platform. There are currently more than 130 series and 5,000 episodes On Demand.
According to a recent survey by Harris Poll for Comcast, more than half of binge-watchers prefer current seasons rather than past ones. The percentage of those who favor the most recent episodes increased in several of the nation’s most-populated cities, with 66 percent in Washington, D.C., 62 percent in Philadelphia and San Francisco, 61 percent in Houston, and 59 percent in both Los Angeles and Chicago. The same survey concluded that 82 percent of the country’s adults watch at least two episodes back to back.
Comcast has found that time-shifted viewing is increasingly popular. Data shows that from 2011 to 2014, On Demand content viewership has increased from 149 million hours to 259 million hours for a total of 75 percent. TV viewing through On Demand is still growing at an average of 30 percent each year.
Matt Strauss, Comcast’s Senior Vice President and General Manger of Video Services, said he recognizes customers’ desires to keep up on the countless number of quality TV shows and that there are more than 50,000 choices on Xfinity On Demand. To help make time-shifted viewing more convenient, Comcast has made it possible for binge-viewers to store hundreds of past episodes and even entire seasons with the new X1 DVR service. The cloud-based platform is also capable of recording up to four shows simultaneously while another show is being watched.