Skip to main content
  1. Sports
  2. Recreation
  3. Outdoor Rec & Adventure

Columbia Declares War on Other Outfitters

See also

Outdoor clothing brand Columbia has never been one of the most respected among those who like their adventures on the extreme side. But Columbia doesn't see themselves as anything less than then the best and they've thrown down the gauntlet. A challenge has been issue to Columbia's competitors, Columbia said at a press event last week that they want to be “the most innovative company in the outdoors.” They went on to say “take down Gore-Tex and other dinosaurs in the industry that stopped trying a long time ago.”

While I in no way agree that brands like Gore-Tex are dinosaurs, and I'd be hard pressed to find any serious outdoorsmen or athlete that does think so. The fact remains, Columbia has declared war, the innovative designs they think will win this war? Well some of them (ok most of them) are electronically heated gloves, boots, and coats that other brands played with the idea of and ditched years ago. For the whole story, and more detailed info hit up the guys at Gear Junkie, where Stephen Regenold will fill you in.

On my end? I've played around with heated gear myself, in fact some of the very Columbia gear already on the market, and was far from impressed. That being said, there's always going to be people who like gimmicks, but I have an idea that after they've had their fill of changing batteries to stay warm they'll go back to the industry leaders like Marmot, Patagonia or The North Face.

-Jef Price




  • Stephen A. Smith apologizes
    Stephen A. Smith: Ray Rice rant was 'most egregious error of my career'
    Domestic Violence
  • Maria Kirilenko slideshow
    Feast your eyes on the former fiance of Alex Ovechkin: The newly-single Maria Kirilenko
    20 Photos
  • New York Yankees fan returns lost Red Sox World Series ring to owner
    MLB News
  • Brees gets tested
    Saints Drew Brees says he has 10 years left in NFL, immediately gets drug tested
    NFL News
  • Bryan subdues burglar
    Former WWE champ Daniel Bryan holds down burglar with submission move
    Fight Sports
  • Grave defiler identified
    Die-hard Browns fan identified in Art Modell’s grave defiling video
    Crimes & Court