Simple. Clean. Up-to-date.
These few adjectives partly describe the newest version of Colorado State's football jerseys, the first to bear the Under Armour logo.
CSU's jerseys have never really been flashy – save the shiny “Vegas gold” – and the new look continues that trend while bringing the better branding that comes along with an Under Armour contract.
The “Ram Reveal” took place on August 9, with the highly-anticipated jerseys being shown off to the public and media for the first time through social media on CSURams.com, Facebook and twitter.
Those jerseys feature the traditional green with gold numbers and letters outlined by white for home, white jerseys with green lettering and numbers for road contests. New to this season are the colored sleeves – gold for home, green on away shirts – adding a nice touch, along with a gold/green collar around the back side of the neckline. There's also an option for the team to wear green tops with gold pants, and both the white and gold pants have a wide stripe that comes to a point near the knee.
While they not only look better, there's no doubt Under Armour's jersey materials are more state-of-the-art compared to what the Rams were used to under Russell Athletic, too. The same can be said of their cleats, socks and gloves as well.
Many professionals in the NFL trust and choose UA products to wear themselves, like Cam Newton for one, and the upgrade should help CSU players move better.
But it's not just about the performance aspects, the look and name matters just as much to players and recruits.
“I think it's just a bigger step for the program,” senior Shaq Bell said of the jerseys. “(They) just make us feel more complete, wearing Under Armour.”
“As a player, I always like to look pretty nice,” sophomore Trent Matthews explained. “I love Under Armour. I wore it as a little kid, so getting to wear it now is a good opportunity for me. I'm happy, I'm excited. I know the other players are excited and we're ready to roll.”
Of course, with the bigger brand, more gear should be available to fans, too, and more easily available at the new Ram Zone in Old Town, Fort Collins.
Likewise, Colorado State should be bringing in more than the $1 million per year with Russell, although details of the deal have not been disclosed.
Meaning it's a win-win for every party involved.
Frankly, they make sense in every way. They have kept a traditional Colorado State look, the materials are top-notch and the branding gives the program instant credibility among fans, players and coaches alike.
"It is exciting to enter into this new partnership with Under Armour," said CSU head football coach Jim McElwain when the deal was announced in November. "We're honored that Under Armour saw the direction we are headed, and chose to partner with us. The value of this partnership, both for Under Armour and Colorado State, is enormous. We look forward to a long-term partnership with a terrific company whose philosophy and drive embodies a lot of what we are creating here with a culture of excellence in our Bold New Era."
The next step is for McElwain's Rams to win in those clean-looking, new jerseys.
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