The Colorado Rockies are in a partying mood and will build the largest rooftop party deck in all of sports after finishing last in the NL West the past two seasons.
Dick Monfort, owner of the Colorado Rockies, has to be brilliant because of what has been reported yesterday in the Denver Post. The Rockies are going to build a party deck above the upper right field seating area and concourse. This is after finishing last in the NL West the last two dismal seasons. Instead of looking how to improve the team, owner Dick Monfort is building a party deck to allow fans to party hardy and forget about how bad the team really is.
But when the ballpark is the star and not the team, the Rockies ownership can get away with upgrading the real star of the show. This is a brilliant move by the Rockies because the team is not why fans show up in droves even when the team is absolutely the worst in the West. How else can you explain why 35,000 fans show up in late August when the team is out of contention?
The Rockies ownership has to be laughing all the way to bank as fans continue to pay exorbitant prices to see an inferior product on the field. All they have to do is open the gates, put an average team out there, and millennials will come for the experience, not to watch the team play. The Rockies ownership knows that the ball park is the real star and the new party deck will even draw more fans to Coors Field. Brilliant move by the Rockies.
CBS Denver is reporting the new rooftop deck in right field will have the largest rooftop patio in all of Denver and all of sports stadiums in the country. This will even trump the billion dollar AT&T Stadium Dallas Cowboys party decks built by Jerry Jones. Monfort knows that millennials are there for the experience. How many fans really know what is going on during the game? Likely only when something exciting happens like a home run. Sure they want the home team to win, but Monfort knows why they are really there.
In the CBS Denver story, Dick Monfort is very proud of the new project and knows exactly what will draw the millennial generation in Denver to the ball park. He says, “We are always striving to improve the entire experience at Coors Field. With that spirit in mind, it is exciting to add to our lower downtown ballpark the largest rooftop deck in sports, featuring two levels with more than 38,000 square feet.”
So while we may wonder why Monfort doesn’t spend more money on players or upgrade the management of the Rockies, just look at the crowds and why they come to Coors Field. Why spend money on the team when the real star is the ball park? In a brilliant move, Monfort is spending his money on what will draw more fans.