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Colorado businesses, celebrities shed their socks for No-Socks-To-Work Day

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Denver Nuggets coach George Karl and several Nuggets players and coaches today joined the growing parade of prominent local and national businesses supporting No-Socks-To-Work Day – a sock drive for the homeless.

The first national “No-Socks-To-Work” Day – launched right here in Denver – will be held on Wednesday, December 12th, as workers from all walks of business and industry pledge to spend the day sock-less, while donating a pair of new socks to the nonprofit Sock-it-to-Em Socks Campaign.

Businesses throughout Colorado and the nation are already posing for photos wearing shoes, but no socks, in support of the sock drive. The photos are being uploaded to

Today, Nuggets coach George Karl rolled up his pant legs to pose for a photo along with conditioning coach Steve Hess, point guard Ty Lawson, center JaVale McGee, massage therapist Margo Osborne and forward Kenneth Faried.

Other newly announced Colorado-area businesses backing the No-Socks-To-Work campaign include Crocs Inc., Marco’s Pizza (all 12 locations), HomeSmart Realty Group, LoomView Enterprises, and Communications Strategy Group. Cranberry Newswire, based in Washington State, is a lead national sponsor.

Moreover, the list of participating Colorado businesses and organizations is growing daily.

Details of how to participate in No-Socks-To-Work Day and where to find sock drop-off locations are available at Socks may also be shipped or mailed in.

No-Socks-To-Work Day will be held on 12-12-12 in support of the Sock-it-to-Em Socks Campaign, which donates the socks to homeless shelters and similar organizations.

Sock-it-to-Em was launched in 2011 by two Colorado entrepreneurs who recognized how many Americans face the harsh winter cold and dampness with inadequate protection for their feet. Friends Sue Lee and Phillis Shimamoto took it upon themselves to form Sock-it-to-Em and begin soliciting fellow small business owners and others to pitch in.

This year, Lee and Shimamoto teamed with Small Business Drives Colorado™, a statewide program to highlight the contributions of small businesses to the state’s economy, in launching the No-Socks-To-Work Day drive. Hundreds of businesses and other workplaces are expected to shed their socks and participate.

“The act of going sock-less to work – for just one day – is both symbolic and instructive,” says Lee, founder of the Sock-it-to-Em Socks Campaign and CEO of EQ Media, publisher of the “I Believe In Me”™ preschool development brands. “Few of us really understand how brittle and uncomfortable life is when your feet are cold and poorly protected.”

Sock-it-to-Em hopes to collect at least 50,000 pairs of new socks between now and New Year’s Day.

No-Socks-To-Work Day is the brainchild of Dean Rotbart, state chairman of the Small Business Drives Colorado™ campaign and co-host of the popular Colorado radio newsmagazine, Business Unconventional, which is broadcast each Sunday on 710 KNUS AM.

Rotbart, along with Business Unconventional co-host David Biondo, each week interviews and profiles small business owners, inventors, entrepreneurs and self-employed professionals who create so many jobs and are the true engines of our economy.

“If you want to achieve great things in Colorado, then look to our entrepreneurs for ways to accomplish them,” Rotbart says. “Providing socks to those in need is a task perfectly suited for small business owners.”

“The holidays are a time when so many people hang socks by their fireplace to receive gifts,” observes Shimamoto, President of Sock Ambassadors for the Sock-it-to-Em Socks Campaign. “Sock-it-to-Em recognizes that for the less fortunate, the socks are the gift,” she explains.

Adds Biondo, who in addition to co-hosting the Business Unconventional radio program is an authorized Bank on Yourself financial advisor: “Spend a day walking in their shoes – without socks – and you’ll discover just how blessed we are to be making the donations, not needing them.”

Further details about the Sock-it-to-Em Socks Campaign and its year-round activities can be found at

Businesses that wish to sponsor or participate in “No-Socks-To-Work™” Day, may contact the organizers at, or by phone at 303-296-1200.

Small Business Drives Colorado™, which officially launches in January 2013, is sponsored statewide by Mountain States Toyota, which specializes in meeting the needs of Colorado’s small business owners.