While Brazil is better known for its collection of racy swimwear, and lends 'Rio' to the name of thong-style bikini bottoms, Colombia continues to try and give Brazil a run for the title of sexiest swimwear. One of the major players at Colombia Moda remains Paradizia.
The Ipanema line by Paradizia is a Colombian swimwear line with an Arabian flavor. Paisley prints and other Arabic inspired designs dominate the line again this year. Paradizia designs ladies swimwear, cover-up, beach accessories in addition to a children's line.
While the main headquarters are here in Colombia's fashion industry capitol, Medellin, Paradizia maintains an additional store in the beach playground of Cartagena as well as offices serving the United States, Asia and Europe. Paradizia can be found in over 25 countries.
Since 2008, Paradizia has made a splash on the covers of fashion magazines around the world including a feature in the June edition of Bazaar, as well as Seventeen magazine and the British edition of Vogue.
Celebrity Actress hits the runway
This year, Paradizia made a splash on the runway, with Colombian actress and singer, Carolina Guerra forming part of the line-up. The former (2005) Miss Bogota, currently hosts several programs including MTV's Rock Dinner as well as playing a character on the second season of Davinci's Demons.
While the designs presented this year are less glitzy than 2013, Ms. Guerra's presence added plenty of glam to the show.