His book was designed to show how companies can develop a culture of success that will last for decades. Although his book, Built to Last, Jim Collins shares the successful habits of visionary companies but his readers cried for more.
So building on Good To Great, Collins goes one step further. He shows how to take the principles of greatness into an enduring great company with a history of success. The most important point of the book is that good is the enemy of great. Collins opines that once someone is good they lose their drive to do better and, therefore, never strive for the greatness they originally set out to achieve.
This is a book that could have helped Kmart remain a great company. Although the Troy, Mich., based discount chain seemed to be a great company, Collins passed over it to dwell on its competitors. This was perplexing to the Kmart leadership at the time because they were the largest discount retailer when Collins did his study for the book. But Collins apparently did not see the greatness required to be a company that was built to last. Collins’ evaluation proved to be correct as the company he choose as great ended becoming the world’s largest retailer and Kmart is not even a major player in today’s retail marketplace.
© Max Impact, used with permission.
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