Part three of a multi-part series on how local colleges and universities are utilizing Facebook...
William Jewell College, located in Liberty, just north of Kansas City, is proving that an institution of higher education doesn't have to be a traditional media darling to be a powerhouse in social media utilization, extending communication efforts to potential students and to other important constituents such as current students, parents, alumni, and donors. Like many larger campuses, William Jewell has also begun creatively posting to a series of Facebook fan pages to more effectively engage those with an interest in or a connection to the "Jewell Journey."
The pages are open for anyone to "like" and for high school students and their parents, can serve as an additional tool to explore Jewell, its campus community, and its alumni base.
Here is a small sampling (with links) of the Facebook pages William Jewell College has created:
William Jewell College Athletics
William Jewell College Bookstore
William Jewell College Class of 2015
Service Projects with William Jewell College
William Jewell College Student Senate
The Edge: William Jewell College's Online Radio Station
Charles F. Curry Library - William Jewell College
Center for Justice and Sustainability
Department of Music at William Jewell College
Academic Achievement Center, William Jewell College
Other Facebook pages associated with William Jewell College include those for individual sororities and fraternities, academic departments, and other student clubs and organizations.
In addition, prospective Jewell students can "friend" their assigned admission representative via Facebook. Even Clint Chapman, Dean of Admission, has a page!
You can also follow William Jewell College on Twitter.
**To read additional Examiner articles written by Steph Hart, click here or visit Essential Elements: Comprehensive College Planning. You may also find Steph on Facebook and Twitter.
**Steph is also the Kansas City Volunteerism Examiner. Find those articles about community service opportunities in Kansas City via Facebook and Twitter.
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