The college admissions process is a very hectic time for high school students and their parents. There are applications to fill out, essays to write, SAT and ACT tests to register for, and lots of emails from colleges and scholarship services. Students must be organized to make the process go as smoothly as possible. They also need to know about any changes that may occur at any of the schools to which they are applying.
Deadlines are critical and you can't afford to miss any of them. They apply to both college applications and scholarships. Many schools will not even look at a college application that arrives late. Students have missed out on scholarships because they submitted the information after a deadline.
I recently looked at a student’s emails and saw that he had more than 100 he had not read. Colleges will not call you, your parents, or your school counselor if they want to communicate. They most often will email. While that may seem like an ancient form of communication, that is the way it is done.
High school seniors text and many don't pay much attention to emails. Most colleges email and expect a college applicant to pay attention. I just heard about a student who didn't read an email about a special admissions opportunity a school was offering. The college did not receive a response from him indicating his interest by the required date and he missed out. Word of warning: While you are going through the college admissions process, read your emails daily.