The Horseshoe Market and the Regis Entrepreneur Club have entered into an agreement to create educational blog posts on the subject of exhibiting at events. These blog posts are intended to help entrepreneurs prepare for and make the most of participation in fairs, trade shows and conferences.
The Horseshoe Craft and Flea Market is an event where entrepreneurs and small businesses exhibit their wares to thousands of customers three times per year. Amy and Doug Yetman founded the Horseshoe Market and have rapidly built it into one of the best events of northwest Denver.
The Regis Entrepreneur Club is a student organization at Regis University hosted by the Sullivan Chair that seeks to support students in the start and operation of their own businesses. The Club presents a variety of educational programs to the Denver community and gives students opportunities to experience enterprise operations as immersive education.
The Regis Entrepreneur Club first exhibited at the Horseshoe Market in July of 2012 and became a sponsor later that year. This year it has extended its sponsorship to provide practical information on participation in events like the Horseshoe Market. A number of topics have been identified for posting in the Horseshoe Market blog and the Sullivan Chair blog every Tuesday between now and the first event to be held on May 11th:
• Planning and Preparation
• Permits and Licenses
• Creating Marketing Buzz
• Staffing an Event
• Event Infrastructure
• Exhibit Presentation
• Coordinating Publicity
• Contingency Planning
Doug Yetman stated “We see the collaboration with the Regis Entrepreneur Club as a win-win relationship for us, our exhibitors and students at Regis University. Not only are they sharing useful information that helps our exhibitors get the most out of the Horseshoe Market, but students have an opportunity to exhibit, meet other small businesses and build valuable relationships.”