September 2013, Colgate Bright Smiles, Bright Futures® launched Smile for Picture Day™ – a new back-to-school campaign that leverages the time-honored tradition of school picture day as an opportunity to promote healthy habits among children in need.
About Smile for Picture Day™
Picture day is an iconic tradition that marks a new year of learning and special milestones. That moment should be captured with a healthy smile.
In partnership with Teach for America, a national non-profit dedicated to making a difference in high-need urban and rural school communities, Smile for Picture Day™ will help create more healthy smiles by reaching elementary schools throughout the U.S. with Colgate’s award-winning oral health curriculum.
- More than 2,000 Teach for America educators from across the country will receive Smile for Picture Day™ education materials, designed for Kindergarten - grade 3 classrooms, to help promote healthy brushing routines.
- Colgate’s fleet of mobile dental vans will travel to more than 150 elementary schools in September and October 2013 to provide free dental screenings on site.
Did you know?
- More than 51 million U.S. school hours are lost each year because of dental related illness.
- Tooth decay is the most common chronic childhood disease among 5 to 17 year olds, more common than asthma or hay fever.
- Untreated tooth decay causes pain and infections, affecting a child’s ability to eat, speak, learn and play.
- Poor oral health at an early age can impact school performance, social skills and self-esteem.
To champion Smile for Picture Day™ at home with your child or at your local school, please visit Colgate to download and share Colgate’s free oral health education materials, videos and more.
To learn more about Teach for America, please visit Teach For America.
Disclosure: In accordance with the Federal Trade Commission’s 16 CFR, Part 255, please note that the author received complimentary products to help facilitate review. In no way was writer influenced or asked to give a favorable review.