It seems like Coke just can’t win.
Coca-Cola's “America the Beautiful” Super Bowl ad was meant to celebrate diversity among Americans of all different backgrounds. The spot showed images of eight different races singing America the Beautiful in their native tongues.
According to eonline today, the simple scenes from typical American life caused an uproar. Perhaps Coke should have stuck to their cuddly polar bears sliding on the snow. The spot caused an opposite reaction than the soft drink giant foresaw, as many rebuked Coke for showing an “anti-American” ad.
Despite good intentions, many on Twitter appeared to differ with Coke, as the social media site was quickly deluged with angry messages of those who felt that the ad was “racist,” not against minorities, but against English speaking Americans.
A sampling of the Twitter responses:
Still confused as to why they were singing about America in all those foreign languages in the Coke commercial. We speak English... — Anna Langley (@annalangleyy) February 3, 2014
Coke having a commercial with an American song in other languages... not cool. Coke. — KYBlackoutTFM (@KYBlackout) February 3, 2014
According to Yahoo! TV, the social media firestorm wasn’t just driven by private citizens on Facebook and Twitter.
Conservative online media outlet Breitbart took the time to explain "Why Coca Cola’s Multicultural ‘America the Beautiful’ Ad Was Offensive."
Fox News commentator Todd Starnes took to Twitter to ask, “So was Coca-Cola saying America is beautiful because new immigrants don’t learn to speak English?” And Former tea party congressman Allen West wrote a blog post to declare it was ”a truly disturbing commercial,” because he “didn’t recognize” any of the non-English languages being spoken.
Coca-Cola also unveiled its first gay inclusive family in the same ad, featuring two dads roller skating with their daughter, but that caused far less outcry than the multi-lingual rendition of the patriotic tune.
What are your thoughts on the Coke commercial? Celebrating the diversity of America or marketing a bigoted angle against the majority of those who live in this country? Leave your comments below.