Skip to main content
  1. News
  2. Top News

Coke's ad controversy: Coca-Cola’s ‘America the Beautiful’ sparks racism claim

See also

It seems like Coke just can’t win.

Coca-Cola's “America the Beautiful” Super Bowl ad was meant to celebrate diversity among Americans of all different backgrounds. The spot showed images of eight different races singing America the Beautiful in their native tongues.

According to eonline today, the simple scenes from typical American life caused an uproar. Perhaps Coke should have stuck to their cuddly polar bears sliding on the snow. The spot caused an opposite reaction than the soft drink giant foresaw, as many rebuked Coke for showing an “anti-American” ad.

Despite good intentions, many on Twitter appeared to differ with Coke, as the social media site was quickly deluged with angry messages of those who felt that the ad was “racist,” not against minorities, but against English speaking Americans.

A sampling of the Twitter responses:

Still confused as to why they were singing about America in all those foreign languages in the Coke commercial. We speak English... — Anna Langley (@annalangleyy) February 3, 2014

Coke having a commercial with an American song in other languages... not cool. Coke. — KYBlackoutTFM (@KYBlackout) February 3, 2014

@vonzion @KAFosterSowell @CocaCola I will never drink another Coke product as long as I live — Jerry Stephens (@runlong01) February 3, 2014

Hey #coke we speak English in America #AmericaIsBeautiful ... Awful commercial — alexander c (@theAFAUSTshow) February 3, 2014

According to Yahoo! TV, the social media firestorm wasn’t just driven by private citizens on Facebook and Twitter.

Conservative online media outlet Breitbart took the time to explain "Why Coca Cola’s Multicultural ‘America the Beautiful’ Ad Was Offensive."

Fox News commentator Todd Starnes took to Twitter to ask, “So was Coca-Cola saying America is beautiful because new immigrants don’t learn to speak English?” And Former tea party congressman Allen West wrote a blog post to declare it was ”a truly disturbing commercial,” because he “didn’t recognize” any of the non-English languages being spoken.

Coca-Cola also unveiled its first gay inclusive family in the same ad, featuring two dads roller skating with their daughter, but that caused far less outcry than the multi-lingual rendition of the patriotic tune.

What are your thoughts on the Coke commercial? Celebrating the diversity of America or marketing a bigoted angle against the majority of those who live in this country? Leave your comments below.

Advertisement

News

  • Pro-Russians killed
    Putin issues a warning after 3 armed protestors were shot dead in Ukraine
    Video
    Watch Video
  • Korean ferry capsizes
    Only one of 46 life boats were used in the South Korean ferry sinking
    World News
  • Oscar Pistorius trial
    Oscar Pistorius reads a Valentines Day card from his deceased girlfriend without tears
    Crime News
  • Google patent
    Google applies for patent for what could be the successor to Google Glass
    Tech News
  • 420 in Colorado
    Colorado will celebrate 420 for the first time since marijuana became legal
    Headlines
  • Racist Kansas murderer
    Why isn't the Jewish Community Center shooter being labeled as a terrorist?
    Video
    Watch Video

Related Videos:

  • Obama announces 8 million enrollees on Private QHPs: 'This thing is working'
    <div class="video-info" data-id="518200560" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518200560&autoStart=true"></div>
  • 89 cent refill $525: ‘Federally charged with a $525 fine for $.89 drink refill’
    <iframe width="560" height="315" src="//www.youtube.com/embed/GkmVNj6eTkc?VQ=HD720&amp;autoplay=1"></iframe>
  • Tori Spelling Says Husband Dean McDermott Broke Her Heart by Cheating
    <div class="video-info" data-id="518199936" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518199936&autoStart=true"></div>

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!