The Coca-Cola Company has scored some points in the LGBT community. As NBC News reports on Feb. 3, Coke’s “It’s beautiful” ad, which ran in the second quarter of the Super Bowl, became the first ad aired during the big game to feature a gay family.
The commercial was an overall celebration of the different types of people that make up America. The entire commercial was a symbolism of diversity and different structures of family. Included in the commercial was a five-second clip of two male partners roller-skating with their daughter with children voices resonating in the background making u the chorus to the song “America The Beautiful.”
Coke previously came under fire for sponsoring the 2014 Olympics because of Russia’s anti-gay law passed in 2013. According to GLAAD President and CEO Sarah Kate Ellis, LGBT inclusion in the ad represented Coke’s recognition of “good business”.
“Coca-Cola has demonstrated to corporate America that being LGBT-inclusive is good business, but as the world turns its attention to Sochi for the 2014 Winter Olympics, its time for sponsors of the Olympics like Coca-Cola to show the whole world how beautiful LGBT families are.”
Coke was still hit with criticism for the ad, but for a different reason that overshadowed the historical moment. Some people didn’t like the fact that the patriotic song was sung in different languages. For the most part, Coke received much positive feedback for the ad.
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