In an upcoming commercial for the Super Bowl, a Coke ad has been called racist for depicting an Arab-American in a stereotypical manner.
Coke, who has released the ad online as a lead up to one of the most watched television programs in all of America, is now under fire by the American-Arab Anti-Discrimination Committee.
The ad, which may or may not be changed before the Super Bowl actually airs on television, features an Arab man walking through the desert. Pulling along a camel as he walks across the terrain, the man eventually encounters cowboys and Las Vegas showgirls.
But now, the American-Arab Anti-Discrimination Committee is hoping to put enough pressure on Coke to change the ad they deem to be racist.
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“Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?” said Warren David, president of the American-Arab Anti-Discrimination Committee, according to a new Reuter’s article.
This isn’t the first time that ads on the Super Bowl have been accused of being racially insensitive. Both Pepsi and Doritos have featured characters in the past that were seen as racist or insensitive to African Americans.