According to Maria, the plantation manager of Coffees of Hawaii, Kona coffee is traditionally a medium roasted coffee. Coffees of Hawaii has a different take on it however. In 2007, they were ready to launch their Kona Nightingale brand, and they needed the public’s opinion on roast levels. So, for 5 days at the Kona Ironman World Championships (which the owner participates in), they tested Triathletes taste buds from around the globe with three various roast profiles. Hands down, the consumers chose the darker, Europeon roast. “There are a lot of Kona coffee renditions out there, so we knew we had to set ourselves apart from the others, that’s why we went straight to our customers to ask” Holmes said.
The difference between a lighter, medium roasted bean and a darker roasted bean has to do with the roasting process, but also with how much caffeine is in the beans and the amount of flavor that permeates from the bean. However, when it comes to the roast of your coffee, a great deal of it has to do with your own personal taste. Studies have suggested that a lighter roasted bean holds more caffeine, where as a little darker roast has less.
With the flavor of the Kona Nightingale being stronger than the traditional medium roast bean, which has a fair balance of flavor and caffeine, you will find that the flavor of the Kona is quite delightful when pouring a cup of coffee for the flavor, with not too much caffeine. This Kona coffee has a fantastic balance of flavors that are best suited to be a great accent to your meal, whether with breakfast, or just after dinner.
Coffee in the United States does not need to be Fair Trade Certified as it is grown within the U.S. and has to abide by the U.S. labor laws. Ordering from Hawaii gives you the security of knowing you are adding to the U.S. economy by spending your dollars here within the States. You may want to take a look further into getting to know more about your Stateside coffee growers. You can find more information on the Coffees of Hawaii website at www.coffeesofhawaii.com.