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CoffeeCulture Indiegogo campaign rewards early adopters with free shirt

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If it seems like articles of this sort come in waves, you’d be right. In fact, there’s so many start-ups out there seeking funding for that one project that could secure them a place in the market as well as the hearts and minds of consumers that this sort of article could become a column of its own. Today, instead of Kickstarter, we are talking about an Indiegogo campaign.

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Today, instead of underpants, we are talking about t-shirts, and not just any old t-shirts, this time we’re talking about t-shirts that can keep you from being stinky. As mentioned in a previous article, a handful of companies are making clothes that incorporate coffee into their fabrics in order to create a layer of clothing that can potentially neutralize that thing politely referred to as one’s “natural essence,” or, in other words, body odor. That is what Vyuveratti is looking to do with their CoffeeCulture Indiegogo campaign, and, at least preliminarily, it looks promising.

Vyuveratti has spent months testing numerous kinds of fabrics that supposedly take the stink out of everyday life, and they finally settled on a hearty combination of cotton and coffee that could stand up to their stress tests. Once that part of the process was done, they found a designer, settled on a couple designs, and set about the task of finding a manufacturer in the United States that still knows how to work with cotton jersey, a fabric notoriously difficult to work with. Eventually, they found a small firm in Georgia that was up for the task, and now all they need is you to help get this project off the ground. They need to raise 15 grand to make this happen and make the world a better place for those of us with noses.

This Indiegogo campaign starts on December 10, 2013, and the first 25 early adopters get their shirts for the cost of shipping only ($4). The next 100 backers get their shirts for $19 (shipping included), and then everyone else can score one for $22. The retail value of these odor-busting t-shirts is $35. For more information about the campaign, click here.



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