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Code Red: Crisis Communications and The Boston Marathon

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Following the twin bombings at the Boston Marathon and the dramatic manhunt for suspects, the Boston-area community was faced with tragedy and confusion. However, heroic efforts of first responders and medical professionals, and emergency preparedness and response systems have been credited in savings lives and minimizing chaos.

A tragic event affecting athletes, attendees, first responders, businesses and a local community – valiant efforts were made to communicate accurately and in real-time through traditional and social media.

This panel discussion sponsored by The Publicity Club of New England and PRSA Boston will focus on crisis communications and key lessons learned from successful emergency preparedness, including:

  • Preparing for a crisis
  • Designating communications priorities
  • Managing media and public inquires
  • Communicating with local officials and authorities
  • Utilizing tools and technology to communicate to the public
  • The aftermath and rebuilding a community

A portion of the proceeds from the event will be donated to The One Fund.

Moderator: Liz Brunner, Founder of Brunner Communications and former NewsCenter 5 anchor, @LizBrunner


  • Michael Morrison, Media Relations Manager, Mass General Hospital, @MDMorrison82
  • John Guilfoil, Deputy Press Secretary to Mayor Thomas M. Menino / City of Boston, @JohnGuilfoil
  • Timothy Sullivan, Director of Communications, The Spaulding Rehabilitation Network & Partners Continuing Care, @SpauldingRehab
  • Kat Powers, Director of Communications, Red Cross, @KatPowers
  • Nicole Russo of 451 Marketing and Spokesperson for Forum Bar and Restaurant, @NicoleRusso


Monday, February 24, 2014


The Old State House

206 Washington Street

Boston, MA



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