Why would a successful juice company give away all of its recipes?
Carly de Castro, Hedi Gores and Hayden Slater, the founders of Pressed Juicery, a successful California juice company are sharing everything in their new book, ‘Juice: Recipes for Juicing, Cleansing & Living Well,’ because they believe that, “ …the real secret to a healthy and happy life shouldn’t be a secret at all.” They have their own health stories, and their shops (there are 22 of them, and counting) are fabulously successful, so there’s plenty of happy to go around. Why not share?
Juice starts you off with the pros and cons of different types of juicing equipment and a discussion of produce and ingredients – the “how,” “what,” and “why” of juicing. Then you’re ready to roll (or masticate, or shred and squeeze or grate and press).
After that, it’s all about the recipes, dozens and dozens of them: greens-based juices, root and citrus drinks, “milks,” (by which they mean nut milks, not dairy), sweet juices, savory juices, elixirs and flavored waters. And although Pressed Juicery shops don’t sell smoothies, there’s a chapter with over a dozen great looking smoothie recipes. They thought of everything.
Juice will appeal to two types of juicers:
- Type I, is a juicer who is into raw foods, drinks juice for health reasons (weight loss, inflammatory disease, depression), does “cleanses” and detox (the authors spend a fair amount talking about cleansing), and the pH balance of your body. The authors aren’t doctors, and they don’t prescribe, but they share what they know. Juicing makes them feel better, and if it works for you, too, this book will be a gold mine.
- On the other hand, you might be a Type II juicer if you never met a juice bar you didn’t like, if you’re already spending a lot of money on ready-made juice drinks, or if you have a CSA box you’re trying to work your way through. The recipes are delicious and wide-ranging, there will be juicing ideas that are new to you, and your horizons will become increasingly juicy as you squeeze your way through the book.
Either way, at the bottom of the glass, it’s all good. In every sense of the word.
Sample one of their smoothies….
COCONUT MINT CHIP
Reprinted with permission from Juice by Carly de Castro, Hedi Gores & Hayden Slater (Ten Speed Press, © 2014)
This smoothie tastes like mint chip ice cream. Seriously.
MAKES 1 TO 2 (16-OUNCE) SERVINGS
- 2 cups coconut water
- 1⁄2 avocado, pitted and peeled, or meat from 1 raw, young Thai coconut
- 5 fresh mint leaves
- 1 tablespoon cacao nibs
- 3 or 4 ice cubes