Coco Rocha talks new show 'The Face'

Model Coco Rocha and star of the new Oxygen show "The Face" has been everywhere this fashion week. We spotted her on Thursday at the Decoded Fashion Forum and Hackathon Finale Fall 2013 fashion show at Rachel Zoe, Dennis Basso, Zac Posen, Diane Von Furstenberg, Herve Leger, Helmut Lang and Rebecca Minkoff, to name a few.

We caught up with Rocha at the Dannijo presentation at the Jane Hotel, where she told us about her new show "The Face."

Q: How did you get involved with "The Face"?

Coco Rocha: The production group Shine had asked me what did I think of the formula if they ever made a show like that. I thought it was fantastic. I, of course, wanted to hear who the other models would be as mentors. And when I heard that Naomi Campbell would be front-lining it, I thought, “Perfect.” She’ll bring authenticity, she’ll bring high fashion to this. It won’t be some reality TV show, you know, gone wrong. It will in fact be what our life is. And so, after that I was like, “Please let me do it with you guys.”

Q: Is modeling competitive?

Coco Rocha: It is so competitive. If we look at this situation, how many girls probably casted for this show and only 1, 2, 3, 4, 5, 6, 7 got in. There’s an over-flood of models in this industry. So, we are competitive mentors because we want our teams to win and our girls are competitive because only one girl gets to win.

Q: So, what can people expect on the show?

Coco Rocha: Everything. I mean, what I think people are surprised is how real and authentic it is, but also how we are very human like everyone else. I mean, when my girls cry, I cried. I would cry randomly, actually. When, you know, they got excited, I got excited, and the same with the other teams. And if you were passionate and you really believed in your girls, you know, you would fight for them and you would not be fighting for the other team. So, it’s very real in that I felt like their agent, their mentor, their manager, and their mom all in the same thing.