PAMA Liqueur Challenges Home Bartenders to Showcase Their Skills
On January 16th, 2012, PAMA, the original pomegranate liqueur, announced the launch of the Best Home Bar Star Contest. PAMA is accepting submissions to find a cocktail enthusiast who knows how to create a killer cocktail that is perfectly balanced, elegantly presented and definitely delicious. The winner will receive a trip for two to the Food & Wine Classic in Aspen in June 2012 with $2,000 spending money and the opportunity for their recipe to be presented in front of thousands of attendees at the Grand Tasting Tent. Their recipe will also be featured on PAMA’s website.
The contest, which runs until February 29, 11:59PM EST, asks the public to submit a recipe and photo of their original drink creation, which will be judged based on the following criteria:
- Originality/creativity
- Unique use of PAMA
- Ingredient combination
- Appropriateness of the cocktail name
The top 25 entries, as determined by the PAMA judging panel, will be posted to PAMA’s website and Facebook page for visitors to vote on their favorite entry. Finalists can share their recipe with friends and family in order to gain votes. The top 10 highest-voted entries will then be judged by an esteemed panel of cocktail professionals who will create and taste each recipe. The panel includes Kate Krader (Food & Wine), Darryl Robinson (The Cooking Channel’s “Drink Up!”) and Eben Freeman (master mixologist and PAMA spokesperson).
“PAMA’s versatility allows it to mix well with all base spirits, transforming ordinary drinks into ones that are brighter with a sweet-tart flavor,” says Reid Hafer, senior brand manager for PAMA. “We are looking for someone who can explore the PAMAbilities and create a drink that brightens the flavors in the glass.”
Four runners-up will receive a one-year subscription to Food & Wine magazine and a PAMA gift bag. For a full list of rules and to enter, go to www.PAMALiqueur.com/HomeBarStar.
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