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Coca-Cola unveils first ad defending aspartame head-on

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Coca-Cola is shouting out to health critics as they unleash their very first add distinctively defending artificial sweeteners such as aspartame for the first time, reported Adweek today. Coca-Cola wants it to be known that they are proud to sell products that contain aspartame even though some health organizations deem it cancer-causing.

It should be noted that the American Cancer Society does admit that most studies using people have found that aspartame is not linked to an increased risk of cancer, but rather only studies using laboratory animals.

The print ad is scheduled to run in “USA Today” in the Atlanta area (Coca-Cola Company headquarters), followed by the “Atlanta Journal Constitution” on Thursday and the “Chicago Tribune” next week, according to the" Associated Press.

The ad, which depicts two average women in size having a good old time while holding a Diet Coke, of course, was posted to Twitter by Beverage Digest and reads, "Our use of high-quality, low- and no- calorie sweeteners, including aspartame, allows us to give people great-tasting options they can feel good about. Time and again, these low- and no-calorie sweeteners have shown to be safe, high-quality alternatives to sugar."

Why is Coca-Cola speaking out and defending artificial sweeteners now? The timing isn’t exactly random. Despite the fact that studies have thwarted relationships between aspartame and increased cancer risk, sales for diet sodas are continuing to decrease at a faster rate than regular soda, according to Beverage Digest.

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