In the ongoing and hard-to-win war on obesity, advertising and brand name giant Coca-Cola is taking to the air tonight to highlight their efforts in fighting the obesity epidemic. Coca-Cola will air a two-minute commercial on Monday that highlights the companies efforts in fighting obesity.
One of the tips you may hear from a friend when inquiring about their weight loss, is often that they have given up soda. A 12 oz. serving of regular Coca-Cola contains 140 calories. The cherry and vanilla varieties have 150 calories for the same serving size. But Coke wants you to know, there are more options available than just their sugar and calorie packed offerings.
The spot will focus on Coke's 180 low to no calorie offerings, and their technology to bring better tasting sweeteners to market. The commercial is scheduled to air during the O'Reily Factor which is seen on FOX News, and also The Rachel Maddow Show which airs on MSNBC.
It isn't that consumers don't know that a can of coke is full of calories, or that drinking five or six a day isn't the healthiest of decisions; what it is, is soda has become a cornerstone of the American diet. When you order a meal, most of us drink a soda with it. When we come home from work, one of the first things we grab from the refrigerator is a cola.
This is not by accident; Coca-Cola spends more money on advertising that Apple and Microsoft combined to the tune of $2.9 billion in 2010. The Coca-Cola brand has been estimated to be worth $74 billion. That is more than Budweiser, Pepsi, Starbucks and Red Bull combined.