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Coca-Cola Super Bowl ad: Twitter reacts with love, outrage

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On Monday, February 3 USA Today posted the reactions to the Coca-Cola Super Bowl XLVIII advertisement featuring the song "America the Beautiful" on the social media website Twitter and the posts range from supportive to hateful. The advertisement features the song in eight different languages while people of various ethnicities are shown on screen.

The one minute advertisement was created with the theme of explaining why America is a beautiful country from the unique locations to the diverse people. There are surfers near the Santa Monica pier in Los Angeles, people dancing in the streets of New York City, families taking a road trip through the vast desert, people sitting down for a meal and friends hanging out. The ad also featured a gay couple for the first time ever.

Immediately after the commercial aired, people took to Twitter to voice their displeasure with the content of the ad. Within minutes, the hashtag #cokesucks included plenty of racist messages about how people will boycott drinking coke after the ad. Many messages, some including grammar errors, showcased how upset people were that the ad wasn't in English. However, there is no official language in the United States.

There were also messages of positivity for Coca-Cola on Twitter, expressing gratitude for the company showcasing diversity in America. Some people praised the ad for focusing on "the melting pot" of America and how everyone comes from somewhere else. A longer version of the advertisement will air during the Opening Ceremonies for the 2014 Sochi Olympics next week.

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©CourtneyJones 2013, All rights reserved. No part of this article may be reproduced without prior written permission and consent from the author or Clarity Digital Group LLC, DBA The first two paragraphs can be reposted with link to original article.


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