Coca-Cola is joining the new LakePoint Sporting Community and Town Center in Emerson to begin the national emersion into sports related concussions and heat-related illness. Coke has the beverage licensing agreement at LakePoint, projected at 4 million visitors a year, as Coke tackles parents biggest concerns about their children in sports.
Presentations on preventing concussions and dehydration
The University of Georgia’s sports medicine programs led by director, Ron Coursion expert on athlete safety, “We think we have a chance to truly educate athletes and their families and coaches on these critical sports issues.”
It’s reassuring to know the makers of Powerade have athletes safety and health in mind and not using the new LakePoint Sporting Community has a basis for an increase in beverage sales. The increase in concern from youth sports to professional sports about the severity and damage done by concussions is of the utmost importance because talented children have the chance to make large sums of money based on that talent. The increased chances of traumatic brain injury, and cognitive damage from sports injuries makes it imperative that ongoing research about concussion studies and their lasting effects gain the most information possible for athlete safety.
Has sports become too violent
Depriving players of much needed rest and recovery. A lot of pounding in a short amount of time is detrimental to growing athletes and professional athletes, leaving you feel as if you’ve been a bad car accident for the next two to three days. Inflammation overwhelms your body and both athletes young and old grow to rely on anti-inflammatory drugs.
The body is sleepwalking leaving the athlete open to more injury during games and practice. It’s not okay for the oversized players to brutalize each other. The players need to protect themselves and research needs to be ongoing and safety limits and equipment instilled.
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