UPDATE (2-9-2013): During the opening ceremonies of the Olympics, Coca-Cola Co. ran a 10 second disclaimer prior to the original Coke ad that appeared during the Super Bowl and caused a controversy accompanied by boycott threats of Coca-Cola products. The disclaimer across the screen stated "E PLURIBUS UNUM. OUT OF MANY - ONE."
Coca-Cola Co. (Coke) was widely and strongly criticized for having broadcast a multilingual version of “America the Beautiful” as its advertisement during the Super Bowl last Sunday. Yet, Coca-Cola is releasing an even longer version of the commercial for the opening of the Olympics on Friday, according to a Yahoo! News report.
The longer ad is reportedly viewed as being defiant against those who were not only offended that “America the Beautiful” (an American patriotic classic song) was sung in other languages besides English, but many persons have already vowed to boycott Coke products for life. Whether the broadcast of a longer version of the offensive ad will add more people to the throngs that are boycotting the product is yet to be seen, of course.
On Super Bowl Sunday, the ad was performed in seven languages including Hindi, Spanish, and English. Only three lines of the presentation – the beginning, a line in the middle, and the last line – were in English. All of the other lines were performed in a foreign language to the United States.
The Coca-Cola Company released a statement on Thursday stating that “It’s Beautiful” provides a snapshot of the real lives of Americans representing diverse ethnicities, religions, races and families, all found in the United States. All those featured in the ad are Americans and ‘America the Beautiful’ was sung by bilingual American young women.”
Critics, however, believe those Americans – regardless of their origination – should be singing in the language most Americans speak: English.
Hashtags that sprung up on social media Twitter accounts when the ad first appeared included #SpeakEnglish and #BoycottCoke.