Recent shifts in consumer behavior have left monolithic GMO purveyors like Coca-Cola and PepsiCo with significantly less ill gotten gains to enjoy, with Coca-Cola reporting a decline in income and revenue to $1.71 billion in 2013 compared to $1.87 billion in 2012. This news coincides with mutated food giant General Mills reluctantly converting their Cheerios brand to non-GMO ingredients, in response to declining GMO cereal sales. Further compounding this emerging tide of consumer behavior is fast food retailer Chipotle eliminating mutated ingredients from their menu. This wise economic choice on their part has made the company the fastest growing fast food chain.
This rare and encouraging consumer trend emerges during the constant and seemingly unending growth in the organic food market. Organic food sales jumped from $11 billion in 2004 to $27 billion in 2012, contrasting sharply with declining profits in GMO food sales, especially GMO beverages like Coke and Pepsi. Efforts to expose the criminally negligent ingredient choices of some of these huge food producers have also begun to pay off significantly, with GMO food giant Kraft reluctantly caving to "food babe" Vani Hari's petition to remove artificial food dyes from their macaroni and cheese products, like they've already done for their European products. Naturally, the company's marketing department is presenting this shift as their own idea, not the result of a growing consumer tide.
Like many massive societal shifts, this latest change in food consumption choices seems to be emerging gradually and subtly, quietly displacing genetically mutated brands while these GMO companies struggle to save face and claim this growing trend as their own.