The giant company, Coca-Cola, is trying to address what we know to be an epidemic: obesity.
Tonight, January 16, 2013, an ad will be televised during American Idol. The spot makes it clear that one can of Coke has 140 calories. The ad also encourages people to have fun while burning those calories. This ad is called "Be Ok."
You may have seen the two-minute video, titled “Coming Together,” which was first shown two days ago on national cable news. The video encourages everyone to be mindful that all calories count in managing your weight, including those in Coca-Cola products and in all foods and beverages.
“We are committed to bring people together to help fight obesity,” said Stuart Kronauge, General Manager, Sparkling Beverages, Coca-Cola North America. “This is about the health and happiness of everyone who buys our products and wants great-tasting beverages, choice and information. The Coca-Cola Company has an important role in this fight. Together, with willing partners, we will succeed.” source
Coca-Cola has made a commitment to support and promote physical activity in many communities.
The following is a summary of some of the programs:
Coca-Cola Troops for Fitness: Coca-Cola Troops for Fitness taps returning military veterans to teach military-style fitness classes like calisthenics, sit-ups, push-ups, pull-ups and other fitness and nutritional techniques to families in communities most in need of wellness services.
America Is Your Park: Coca-Cola issued a call-to-action to Americans to go outdoors and to vote for their favorite park. Coca-Cola has donated a $100,000 recreation grant to the winning park, as well as grants to three additional winning parks.
Triple Play: Launched in 2005 by Boys & Girls Clubs of America (BGCA) with support from The Coca-Cola Company, Triple Play encourages kids to eat a balanced diet and become more physically active.