The Super Bowl Coca-Coca America the Beautiful ad has drawn a firestorm of criticism after its bilingual ad on Sunday. USA Today reports Feb. 3 that Twitter and Facebook was filled with users expressing their dislike and offense taken to the ad in which diversity was clearly the underlining message by the Coca-Cola company.
The ad was titled "It's Beautiful," and it featured the patriotic song, "America the Beautiful," that was covered in eight languages. People of different cultures were included in the commercial.
A number of diverse images were also part of the Coca-Cola America the Beautiful ad. Viewers saw a girl skating with her two dads. It revealed non-traditional ideals directly opposite of what has been marked the true American theme. The song has never been been performed bilingual on a national or global level, so this has stirred some bitter controversy with consumers even declaring they will not buy Coke products anymore after the Super Bowl ad aired.
"Speak English or go home," wrote on Facebook user. Another wrote, "Screwed up a beautiful song. No Coke for my family."
For those who disliked the Coca-Cola America the Beautiful, they will have to see it again during the opening ceremony of the Sochi Winter Olympics on Feb. 7.
"We hope the ad gets people talking and thinking about what it means to be proud to be American," said Katie Bayne, president of Coca-Cola North America, in the release.
Surely Coca-Cola knew there was going to be some backlash over the Coca-Cola America the Beautiful ad during the Super Bowl. Who knows if it was to the extreme that they were anticipating. How did you feel about the commercial?