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Coalition of Immokalee Workers to target Wendy's in 'Now is the Time' tour

After securing a landmark agreement with Walmart in January, the Coalition of Immokalee Workers is gearing up for the next stage in their two-decade struggle for human rights and dignity for farm workers. On March 5 the CIW is launching a ten-day, ten-city tour to call on Wendy's and Publix to join its Fair Food Program.

Demonstrators representing Taco Bell, McDonald's, Burger King, and Subway invite Wendy's to "Come to the Party" in downtown Cincinnati on January 18, 2013.
Demonstrators representing Taco Bell, McDonald's, Burger King, and Subway invite Wendy's to "Come to the Party" in downtown Cincinnati on January 18, 2013.
Steve Palm-Houser

The Now is the Time tour will make stops in Atlanta, Raleigh, Louisville, and Nashville. The northernmost stop will be in Wendy's hometown of Columbus, Ohio. Hundreds of supporters in the Northeast have already registered to join a march to Wendy's headquarters on Sunday, March 9.

Of the five largest fast food corporations in the United States, only Wendy's has refused to join the CIW's Fair Food Program, which would give a modest pay increase to the Florida farm workers who harvest the fresh tomatoes used in the company's sandwiches and salads.

The CIW's program also provides a safer, more humane working environment, including zero tolerance for sexual harassment and forced labor. Working conditions in the fields are independently monitored by the Fair Food Standards Council.

CIW organizers are anticipating a turnout of 1,000 or more for the march on Wendy's headquarters. More information is available on the Facebook event.